Profession: sales manager
Learn to handle objections, guide a client through every stage of the deal and take even complex sales all the way to payment — with different types of clients.
The sales manager is the one who brings in the money
A sales manager finds clients, negotiates, closes deals and renews them. There are no sales without strong sales reps — which is why every industry needs them, from IT and construction to retail, healthcare and banking.
For people who sell or want to sell
Newcomers to sales
Learn the fundamentals and techniques you need to start working.
Business owners
If you talk to clients yourself and want to sell more.
Working sales reps
Refresh your knowledge and strengthen the weak stages of your deals.
Customer service staff
Learn to understand client needs and sell from a support role.
Skills you need from day one
Present the product
So the client sees the value, not a list of features.
Handle objections
“Too expensive”, “I’ll think about it”, pushback — and how to answer each one.
Find the right approach
Different techniques for different types of clients in B2B, B2C and B2G.
Write scripts and make calls
Sales scripts, cold calls and upselling.
Keep the database and reports
Build a client database and work in a CRM.
Manage the deal
Keep the deal’s timeline and size under control.
Techniques you’ll practice: “Total yes”, “Setting the hook”, “Preventing objections”, “Taking the initiative”.
From the first call to a closed deal
Module 1. How sales work
The sales funnel and the key stage of a deal. How marketing and sales work together. Knowing your target audience: who you sell to and why.
Module 2. What makes a good salesperson
Professional ethics, confidence and product knowledge, voice and communication style. Trust: why the client buys from you and not someone else.
Module 3. Stages of a sale
Building rapport, setting the agenda, qualification, needs discovery, presentation, trial close, closing the deal.
Module 4. Objections and scripts
“I’ll think about it” and “too expensive” — what to do. How to write scripts, follow up to close, client touchpoints, buyer psychology, the commercial proposal.
Module 5. Calls and CRM
Cold calls, upselling, working with the client database and reports in a CRM system.
Module 6. Practice and final project
Drills based on real situations, a review of common problems sales reps face, and a final case study with a presentation of your solution.
Who teaches the course
Alisher Atametov
Founder of Avar Sales. Teaches the course personally.
